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HITE EQ is redefining mental performance. We combine validated sports psychology, advanced AI, and real-world athletic insight to measure, develop, and predict the skills that drive success on and off the field.
Trusted across elite high schools, NCAA Power Four programs, and professional teams, HITE EQ is proving that mental performance is as measurable—and coachable—as physical performance.
Led by Olympians, NFL veterans, PhDs, and tech innovators, our team blends deep sports experience with cutting-edge technology to deliver solutions that athletes, coaches, and organizations can trust.
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Mental performance sustains greatness. HITE EQ provides the tools to build stronger athletes, smarter teams, and lasting competitive advantage.
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Let’s Build Mentally Stronger Teams—Together
