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Athena by HITE EQ

Predict Potential. Build Winning Teams.

Athena is a multi-modal tool that analyzes language, tone, and affect to
deliver robust, bias-reduced insights that drive athlete growth and
performance. It equips talent evaluators with deeper, objective insights for
smarter scouting and recruiting.

What Athena Measures

Athena identifies key attributes that define long-term success:

Coachability & Adaptability

Cognition & Decision Making

Big 5 Personality Traits

Leadership Style

How It Works

By analyzing structured interview questions, Athena unlocks the personality traits, leadership styles, and mental attributes indicative of success in elite sport. The result: objective insights that help coaches, GMs, and recruiters make smarter, more confident decisions.

Why Athena Matters

Physical stats show what athletes can do. Athena shows who they are—and how they’ll perform under pressure, adapt to challenges, and lead teams.

Identify mentally elite athletes before the first practice

Align potential signees with team culture and values

Optimize roster decisions and onboarding

Reduce risk and improve retention with science-backed predictions

Part of the HITE EQ Ecosystem

Athena can work in tandem with HITE EQ Core or independently, giving organizations a complete mental performance ecosystem—from daily athlete development to future talent identification.

Contact us

Get in Touch.

Let’s Build Mentally Stronger Teams—Together

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